Rock stars of the eighties cared a lot about Africa. There was “Heal The World”, “Do They Know It’s Christmas”, and “I Ain’t Gonna Play Sun City”. There were also more aesthetic influences, for example Paul Simon’s album Graceland.
And then there was Toto. Created neither to raise awareness for the plight of the oppressed nor to celebrate a rich cultural heritage, Toto’s song Africa managed to jump on the eighties sub-Saharan bandwagon with a vague global outlook and paternalistically nonsensical lyrics. I could break out all the reasons this song is abhorrent, but I’ll let Steve Almond do it instead, in this hilarious reading from Tin House Magazine‘s tenth anniversary celebration a few years ago:
Even if your pop music tribute to Africa was a little more well-meaning — or at least well-crafted — than Toto’s ode to Mount Kilimanjaro rising over the Serengeti (by the way, it doesn’t), there was a strong chance that it was performed by white people, or at the very least by people who had never actually been to or lived in Africa.
It’s perverse that for Americans to get behind African social causes and artistic contributions, it had to be done under the guise of whitebread normalcy. As opposed to, I don’t know, making Fela Kuti the international megastar he deserved to be.
It’s good that Paul Simon shared some of the credit with Ladysmith Black Mambazo, and I think this weird intermediate period in American and British pop ultimately led to the more diverse musical landscape of today. But how many singles did “Do They Know It’s Christmas” sell compared to anything ever released by Miriam Makeba or Ali Farka Toure?
Sidenote: before I die, I’m going to the Festival Au Desert in Essakane, Mali. It’s a three-day music festival celebrating peace through music. Bono made a surprise visit this year, which I suppose means it’s officially jumped the shark. But I don’t care, I still want to go. Maybe 2013 is my year…